Marketing Executive

Responsibilities

• Paid Search: Manage day-to-day PPC operations across both Retail and Design & Installation (D&I) propositions alongside our media agency.
• Paid Search: Optimise performance for traffic, revenue, and lead generation using GA4, Google Ads, and Data Studio to provide actionable insights.
• Paid Search: Serve as the primary representative in internal campaign planning meetings, ensuring channel alignment.
• Paid Search: Partner closely with Local Store Marketing and Retail Media teams to align strategies with wider business initiatives.
• Paid Search: Brief, review, and approve creative assets, ad copy, ad extensions, and target keywords.
• Paid Search: Collaborate with our feed management provider to build and execute a test-and-learn roadmap focused on attribute optimisation.
• Affiliate Marketing: Oversee day-to-day Affiliate channel performance, focusing on high-quality traffic acquisition and revenue growth.
• Affiliate Marketing: Ensure merchant pages, offers, and promotions are accurate across top affiliate partners by working closely with the eCommerce Trading team.
• Affiliate Marketing: Build strong relationships with key partners to drive engagement and secure high-visibility exposure.
• Affiliate Marketing: Manage the Affiliates channel budget and present performance reports and actionable insights to key stakeholders.

Requirements

• Digital Expertise: Good understanding of Digital Marketing principles, with specific hands-on knowledge or strong grounding in PPC and Affiliate Marketing.
• Stakeholder Management: Excellent ability to build strong relationships and liaise across internal business teams and external agency partners to communicate dependencies and risks.
• Communication: Exceptional written and verbal communication skills, with the confidence to present channel updates in cross-functional forums.
• Organisation & Delivery: Strong project management and organisational skills, with a track record as a self-starter who can prioritise effectively under tight deadlines.
• Analytical Mindset: Comfortable reviewing performance data, drawing actionable insights, and tracking channel budgets.
• Trends: A keen eye for market trends, competitor activity, and industry developments to inform campaign strategy.
• Location & Presence: Willing and able to work a minimum of 3 days per week in the office (Watford Support Centre).

Benefits

• Competitive bonus
• Save-as-you-earn scheme
• Private Medical and Life Assurance
• Enhanced contributory pension scheme
• Colleague discount
• Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme
• Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.