Marketing Executive

Responsibilities

• Plan, build and deliver omnichannel marketing campaigns using HubSpot and other relevant marketing platforms.
• Support lead generation activity and ensure marketing leads are captured, managed and reported effectively.
• Work closely with sales and other internal teams to ensure marketing activity supports wider commercial objectives.
• Maintain and update website content using the company\'s CMS.
• Ensure website content is accurate, up to date, engaging and aligned with SEO best practice.
• Identify opportunities to improve website content and user journeys.
• Take ownership of key marketing campaigns and projects throughout the year, from initial planning through to delivery and reporting. Monitor campaign performance and make recommendations based on results.
• Coordinate activity across email, website, social media, events and other relevant channels.
• Support product launches, lead generation campaigns, events and other initiatives within the UK&I marketing plan.
• Take ownership of Swegon\'s CPD and webinar programme, helping to grow its reach, engagement and effectiveness as a lead generation tool.

Requirements

• GCSE Maths, English and IT or equivalent
• Marketing, communications, digital marketing or related experience
• Full and valid UK driving licence
• Minimum two years’ experience in a similar marketing role, or demonstrable equivalent experience.
• Experience using CRM systems, ideally HubSpot.
• Experience creating and delivering successful marketing campaigns.
• Experience creating written content for websites and other digital channels.
• Experience using website CMS platforms such as Optimizely and/or Squarespace.
• Experience planning, coordinating and delivering marketing projects.
• Excellent working knowledge of Microsoft Office, particularly Excel and PowerPoint.