Marketing Executive

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company goals, focusing on B2B (business-to-business) marketing initiatives.
• Manage social media platforms by creating engaging content, scheduling posts, and analysing engagement metrics to optimise outreach.
• Oversee SEO (search engine optimisation) efforts to improve website visibility and organic search rankings using tools like Google Analytics and keyword research techniques.
• Coordinate and execute email marketing campaigns, including content creation, list segmentation, and performance analysis.
• Utilise Adobe Photoshop and WordPress to design visual content and update website pages effectively.
• Plan, manage, and optimise digital advertising campaigns through Google Ads to maximise ROI.
• Conduct market analysis to identify trends, competitor strategies, and new opportunities for growth; prepare detailed reports for management review.
• Lead project management efforts for marketing initiatives, ensuring timely delivery within scope and budget constraints.
• Collaborate with cross-functional teams to ensure consistent messaging across all channels while maintaining high standards of communication skills.
• Monitor campaign performance through analysis tools like Google Analytics; adjust strategies based on data insights for continuous improvement.

Requirements

• Proven experience in marketing roles with a focus on digital marketing, B2B campaigns, or related fields.
• Strong management skills with the ability to lead projects and coordinate multiple tasks simultaneously.
• Proficiency in SEO techniques, Google Ads management, Google Analytics, and social media management tools.
• Skilled in copywriting with the ability to craft compelling content tailored for diverse audiences.
• Hands-on experience with Adobe Photoshop, WordPress, Microsoft Office Suite (Excel, PowerPoint), and email marketing platforms.
• Excellent communication skills in English with the ability to articulate ideas clearly and persuasively.
• Demonstrated organisational skills with effective time management to prioritise tasks efficiently in a fast-paced environment.
• Knowledge of IT systems relevant to digital marketing tools and analytics is preferred.

Preferred

• MARKETING DEGREE IS A BONUS.

Benefits

• Casual dress
• Company pension
• Work from home