Marketing Executive - Sheraton Heathrow Hotel

Responsibilities

• Ensure that all Marketing activity is communicated to key stakeholders on property
• Responsible for ensuring hotel activation packs for all marketing activity are activated to ensure campaigns are pulled through to a property level on time, on brand and with maximum impact
• Responsible for activating social media channels using Marriott’s Social Media Monitoring and Management partner, Sprinklr. This will include the creation of content calendars, organic and paid social media activation, reporting and analysis.
• Responsible for the audit and on-going review of property photography requirements
• Oversee property photo shoots, including providing brand photographic guidelines, liaise with brand approved photographers, provide sample photography and guidance on use of photography playbook, and photography audits
• Responsible for providing marketing support for properties and outlets undergoing renovation
• Manage local hotel email tool usage and execution, including reporting on usage and quality of content
• Digital & Online Presence:  Manage and update the hotel website, ensuring accurate and engaging content
• Oversee social media channels (Facebook, Instagram, LinkedIn) and create regular content aligned with brand guidelines
• Responsible for auditing OTA’s and 3rd Party Websites