Responsibilities

• Support the development and execution of brand growth strategies aligned to overall business objectives
• Assist in the creation and delivery of consumer communication plans, including briefing and managing agencies
• Manage day-to-day brand activity, including campaign execution and performance tracking
• Analyse market data, consumer insights, and campaign effectiveness to identify opportunities and improvements
• Act as a brand guardian, ensuring consistency across all touchpoints
• Support the end-to-end delivery of NPD (New Product Development) and EPD (Existing Product Development) projects
• Work cross-functionally to ensure projects are delivered on time, within budget, and meet commercial objectives
• Assist in identifying innovation opportunities based on consumer trends and category insights
• Coordinate packaging development with internal teams and external partners (design agencies, repro, printers)
• Support product quality and continuous improvement initiatives in partnership with technical and quality teams

Requirements

• Proactive, self-starter with a strong desire to learn and develop
• Previous experience in a marketing or brand role (typically 1–3 years)
• Strong project management skills with the ability to manage multiple priorities
• High attention to detail and strong organisational skills
• Commercially aware with an analytical mindset
• Confident communicator with the ability to influence and build relationships
• Team player with a collaborative approach
• Good presentation skills
• Strong IT skills (e.g., PowerPoint, Excel)
• Location: Liverpool (implicit from description)

Preferred

• FMCG or consumer goods experience preferred
• Experience working on NPD or campaign execution
• Exposure to agency management and cross-functional working

Benefits

• 25 Days Annual Leave plus Your Birthday Off
• 14.5% Pension - 5% Employee Opt In / 9.5% Employer
• Enhanced Family Friendly & Carers Policies
• Life Assurance Cover
• Private Medical Insurance
• Critical Illness Cover
• Learning and Development Opportunities