Media & Campaigns Lead
NewsCord
UK (Remote)
In-houseFull-timeEntry level
7 hrs ago
Marketing Executive
Lisburn, Lisburn and Castlereagh, UK
Salary Not AvailableIntern/New GradGraduate
Posted 2 months ago
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Job Summary
Support marketing content and GTM execution across channels, coordinating internal teams and external agencies to drive brand awareness and lead growth, while shaping product messaging and training content.
- Content & Campaign Execution: assist with GTM actions, create and review messaging, and manage third-party briefs with agencies.
- Content Ops & Analytics: manage HubSpot data, run routine reports on content performance, and monitor channel performance against OKRs.
- Training & Enablement: shape customer training content and training guides aligned to brand guidelines; coordinate events to align sales and marketing.
Job Description
Responsibilities
- Work closely with the Marketing Manager to develop compelling and market-leading content various channels and markets, to increase brand awareness and positively impact sales conversion rates.
- Execute actions within the go-to-market strategy as set by the Marketing Manager, giving thoughts and ideas where possible to help shape and hone the strategy.
- Input into the creation of product marketing videos to ensure messaging is impactful and accurate.
- Support execution of event delivery when required, maintaining alignment between sales and marketing to maximise lead and pipeline growth.
- Support content delivery by working with 3rd party agencies to complete campaign briefs for internal and external content for management review.
- Assist on management of HubSpot CRM and create reports on performance of the data in campaigns.
- Shape customer training content, including training guides and user hubs, in line the with brand guidelines.
- Support with reporting, providing routine analytics on content performance, engagement, lead growth and channel performance in line with departmental OKRs.
- Liaise with third party agencies to ensure maximisation of their contracts.
- Get involved with other exciting and innovative projects on an ad-hoc basis.
- Educated to degree level with a passion for marketing and understanding of key marketing trends;
- Exposure to, or an understanding of the following:
- Marketing Technologies including HubSpot Marketing Hub, Apollo, MS Teams, ChatGPT, Claude, Google Gemini
- Google analytics, or similar analytics tools;
- LinkedIn advertising, Google advertising;
- SEO content;
- Any experience with external contractor management;
- Superb organisational skills;
- Willing to learn and drive to succeed;
- High level of interpersonal communication;
- Fully proficient in Excel, Powerpoint, Word and Outlook;
- Passionate about marketing culture;
- Excellent presentation skills;
- Excellent decision making and problem-solving skills;
- Both reactive and proactive to completing tasks.
Lowe Rental
Lowe Rental is the global market leader of sustainable rental services. From refrigeration and cold rooms to catering equipment and kitchen infrastructure, we rent the critical equipment businesses need to seamlessly store, serve, or sell food and beverages. Our fully managed rental services ensure businesses have the right equipment, when they need it, where they need it.Founded in 1977, Lowe Rental have a dedicated team of c.500+ employees and operate from 12 strategic distribution centres around the world. With an impressive fleet of 100,000 pieces of refrigeration and catering equipment, 1000+ portable kitchens and over 4 decades of industry expertise, we serve a diverse range of sectors with innovative equipment rental solutions they can rely on. Strategically placed offices worldwide include United Kingdom, Spain, Germany, United Arab Emirates, Saudi Arabia, Hong Kong, Singapore and USA.Email: info@lowerental.comPhone: +44 (0) 28 9260 4619http://www.lowerental.com
