Marketing Executive

Responsibilities

• Develop and execute a Criminal Law vertical marketing strategy: Aligned with broader go-to-market objectives.
• Audience & market research: Identify key personas, pain points, and buying behaviours within Criminal Law, including the Manchester and North West legal community, to inform positioning and messaging.
• Campaign Management: Plan, launch and administer multi-channel campaigns tailored to the Criminal Law vertical audience, including paid media, email, webinars, podcasts, regional and national events, and thought leadership.
• Content Strategy: Collaborate with area of law specialists and product teams to develop area of law-specific assets such as whitepapers, blog posts, landing pages, and videos.
• Customer Advocacy: Source and promote customer success stories and testimonials.
• Performance Analysis: Track campaign performance of campaigns and optimise based on insights. Deliver regular reports on KPIs and ROI.

Requirements

• 3-5 years of experience in B2B marketing, preferably with at least 3 years focused on vertical or industry specific marketing.
• Strong understanding of integrated marketing campaigns and go-to market strategy.
• Proven experience in tailoring messaging and content to specific industries.
• Excellent project management and stakeholder communication skills.
• Familiarity with CRM (e.g., Salesforce), marketing automation tools (e.g., HubSpot, Pardot, Marketo), and analytics platforms.

Benefits

• Career & Growth
• - Generous professional development fund
• - Support for training, learning, and career progression
• Health & Wellbeing
• - Private health insurance (including dental and optical)
• - £80 monthly gym contribution
• - Employee Assistance Programme
• - Life insurance cover
• Financial Benefits
• - 8% employer pension contribution