Responsibilities

• Work with Home Managers and operations teams to shape and roll out local marketing strategies for each home.
• Help manage the marketing budget, staying within budget while making every pound work hard.
• Review campaign and advertising analytics each month, reporting to the Group Head of Marketing and implementing improvements following reviews with care home teams.
• Design advertisements for print and digital publications.
• Create business cards, brochures, welcome packs, leaflets and forms that reflect our premium brand.
• Organise and support photo and video shoots within our homes to build a strong library of on-brand content.
• Help manage social media across our homes, keeping posts regular, on-brand and engaging, and overseeing content produced by home teams.
• Assist in keeping multiple online profiles for each home accurate and up to date for maximum visibility.
• Support SEO and Google performance through analysis and regular reporting.
• Work with Home Managers to grow review scores across multiple channels.