Marketing Executive

Leeds, UK (Hybrid)

Salary Not AvailableMid LevelPermanent

Posted 6 weeks ago

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Job Summary

Own the content and channel engine for a national consumer brand, balancing social storytelling with retailer-focused activation and partner collaboration.

  • Content & Social: create authentic content for Instagram, TikTok, LinkedIn and adapt assets for digital, in-store and retailer channels.
  • Shopper & Retail Activation: lead retailer-specific campaigns, materials and in-store promotions to boost visibility and baskets.
  • Campaign Coordination & ROI: align with creative, media and events teams, measure performance and optimize spend.

Job Description

Responsibilities

  • Bringing the Cully & Sully Brand to Life
  • Support the development and delivery of integrated marketing campaigns across Ireland.
  • Help create impactful communications that build brand awareness, engagement and sales.
  • Work closely with creative, media and digital agencies to bring campaigns to market.
  • Measure campaign performance and identify opportunities to maximise return on investment.
  • Creating Great Content
  • Create engaging and authentic content for Instagram, TikTok, LinkedIn and other digital platforms.
  • Manage always-on social media activity and support major campaign launches.
  • Adapt creative assets for digital, website, in-store and retailer channels.
  • Keep a finger on the pulse of trends, culture and consumer behaviour to ensure our content remains fresh and relevant.

Requirements

  • A degree in Marketing, Business, Digital Media or a related discipline (desirable)
  • Experience or a strong interest in digital and social media marketing
  • FMCG, food or consumer brand experience (preferred)
  • Excellent communication and storytelling skills
  • Strong presentation and relationship-building abilities
  • Commercial awareness and confidence working with data and insights
  • Strong Excel and project management skills
  • The ability to manage multiple priorities in a fast-paced environment
  • A proactive attitude and willingness to roll up your sleeves and get involved
  • The ability to manage multiple priorities in a fast-paced environment

Preferred

  • A degree in Marketing, Business, Digital Media or a related discipline (desirable)
  • FMCG, food or consumer brand experience (preferred)