Responsibilities

• Develop and deliver creative, audience-focused marketing campaigns that generate excitement, drive pre-orders and increase book sales.
• Work closely with authors and collaborate with Editorial, Sales and Design teams to bring campaigns to life.
• Help create standout campaigns that build social media buzz and encourage word-of-mouth recommendations.
• Develop campaign strategies and marketing plans that connect our books, brands and authors with the right audiences.
• Create engaging promotional materials across a range of print and digital channels.
• Execute digital-first marketing campaigns across owned, earned and paid platforms.
• Build and maintain positive relationships with external brand partners and media partners to maximise campaign reach.
• Monitor campaign performance and contribute ideas to continually improve marketing activity.
• Support the wider Communications team with campaign planning, administration and the delivery of high-impact marketing initiatives.
• Keep up to date with marketing trends, digital platforms and consumer behaviour to bring fresh ideas to campaigns.

Requirements

• A genuine enthusiasm for marketing, with creative ideas and a proactive approach to developing engaging campaigns.
• The ability to manage multiple projects and deadlines simultaneously, prioritising your workload effectively in a fast-paced environment.
• A self-motivated, organised and flexible approach to work, with strong attention to detail.
• A good understanding of social media platforms and how to engage different audiences through digital marketing.
• Strong communication and presentation skills, with the confidence to share ideas and provide constructive feedback.
• The ability to build and maintain effective relationships with colleagues, influencers, brands and external partners.
• A collaborative mindset and the ability to work effectively both independently and as part of a team.
• An understanding of how to create audience-focused, target-driven marketing campaigns.
• Previous experience in publishing, marketing, social media, broadcasting, a creative agency, a start-up environment, or another relevant field, or transferable experience that demonstrates the skills required for the role.
• A passion for books, popular culture or wellbeing, and an enthusiasm for reaching new readers through creative marketing.