Marketing Executive

Responsibilities

• Support the Head of Marketing and Comms in the development and delivery of impactful marketing activity and collateral.
• Plan, execute, track and measure targeted and creative multichannel marketing campaigns.
• Support the management of online communication channels, including social media and websites, ensuring all content is accurate and up to date.
• Ensure creative thinking for all campaigns and projects, identifying key target audiences and defining goals, conducting market research to analyse trends and identifying opportunities.
• Take responsibility for the production of marketing collateral, including leaflets, posters, podcasts, videos etc.
• The successful candidate will be primarily based at Lancashire Adult Learning but will be required to travel across sites.

Requirements

• Degree Level Qualification in a relevant field.
• CIM or CIPR qualification.
• A proven track record of creating/influencing innovative and creative multichannel marketing campaigns.
• Proven track record of working with KPIs to analyse and measure effectiveness of activity and using findings to inform future activity.
• A proven track record of project management capability, keeping yourself on track and accountable.
• Experience developing, measuring and reporting on KPIs.
• Experience of building effective relationships and working as part of a team.

Benefits

• Access to a workplace pension scheme – with generous employer contributions
• Generous annual leave allowance including a two-week closure over the Christmas period
• Enhanced occupational sick pay scheme and access to family friendly policies and benefits
• A range of health and wellbeing benefits and support
• Staff recognition scheme, including long service awards
• Free on-site parking on all College sites
• Please visit our ‘working for us’ section of our website for a full list of our benefits http://www.eastlancslearning.ac.uk/