Marketing Executive

Aberdeen, UK (On-site)

Salary Not AvailableMid LevelPermanent

Posted 13 days ago

Job Summary

Own the end-to-end delivery of integrated marketing campaigns and content across digital, CRM, social and in-branch channels, while coordinating assets, brand-aligned customer experiences and internal communications.

  • Define campaign assets and ensure timely delivery across digital, CRM, social and in-branch channels.
  • Create engaging content aligned to brand voice and support performance measurement across channels.

Job Description

Responsibilities

  • Campaign and Content Delivery
  • Support the planning, coordination and execution of integrated marketing campaigns across digital, CRM, social and in-branch channels.
  • Create engaging customer-facing content aligned to the Duncan and Todd brand positioning and tone of voice.
  • Assist in the delivery of seasonal campaigns, promotional activity and brand initiatives across all company divisions.
  • Create and coordinate campaign assets and ensure activity is delivered accurately and on time.
  • Social Media and Digital Content
  • Manage and create organic social media content across the group platforms.
  • Support the creation of digital assets including emails, landing pages, website content, blogs and social contents.
  • Work with the wider team to ensure content supports SEO, engagement and conversion objectives.
  • Monitor social engagement and support reporting on channel performance and audience growth.

Requirements

  • Previous experience within a marketing or content-based role.
  • Strong written communication and content creation skills.
  • Design skills and competent with design tools such as Indesign/illustrator
  • Good understanding of social media platforms and digital marketing.
  • Excellent organisational skills with the ability to manage multiple projects and deadlines.
  • Strong attention to detail and ability to maintain brand consistency.
  • Proactive, collaborative and willing to contribute across a wide range of marketing activity.
  • Competent in marketing/content platforms HubSpot, canva etc.

Preferred

  • Experience using CRM or email marketing platforms.
  • Experience creating marketing assets using Canva or Adobe Creative Suite.
  • Understanding of retail, healthcare or customer service environments.
  • Basic understanding of SEO and digital performance marketing.

Benefits

  • Competitive salary
  • 29 days annual leave (full time equivalent) inclusive of public holidays
  • Staff Discount including; 2 x 100% off discount vouchers for spectacles, sunglasses or annual supply of contact lenses per calendar year + generous discount for family and friends
  • High Street Vouchers: Discounts for high street shops, supermarkets, restaurants and cinemas through our partner discount platform.
  • Employee Assistance Programme: Comprehensive support for all employees from our partners, Care First
  • The opportunity to work for a company that cares.
  • Career progression opportunities and further training.

Salaries

Marketing Executive median pay in the United Kingdom

£31K/yr

Most pay falls between £29K and £35K. Based on 126 salaries.

See all Duncan & Todd Opticians salaries

Marketing Team

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Marketing Executive

Duncan & Todd Opticians · Aberdeen, UK · On-site