Marketing Executive

Responsibilities

• Oversee creation and delivery of marketing assets for both major and BAU marketing campaigns. This covers a wide range of channels such as TV, pre-roll, social, radio, and CRM.
• Work closely with digital and CRM teams on programme selection and promotion.
• Own timing and delivery requirements across projects.
• Leading, alongside media and CRM teams, creation of reports analysing performance and suggestion improvements.
• Understanding and owning compliance processes.
• Managing relationships with internal stakeholders, especially our internal creative and media teams.

Requirements

• Demonstrable experience of creating and delivering marketing assets or campaigns across multiple channels, gained within a marketing team, creative agency or comparable environment.
• Demonstrable experience of managing multiple marketing activities or projects simultaneously, including working to production plans and deadlines, with strong organisation and attention to detail.
• Demonstrable understanding of News and Current Affairs audiences, and how marketing can be used to engage audiences with news content.
• Experience of analysing campaign or audience performance data and using insights to make clear, actionable recommendations that improve marketing activity.
• Demonstrable experience of building effective working relationships with multiple stakeholders, including collaborating across teams to manage requirements, priorities and delivery.

Preferred

• Understanding of both traditional (e.g. TV, radio) and digital media channels.