Responsibilities

• Campaign Development & Execution, developing and delivering multi-channel marketing campaigns to promote Cifas’ products, learning, and events to new and existing members and implementing Account-Based Marketing (ABM) strategies
• Social Media & Digital Innovation, leading LinkedIn marketing strategy, to build repeatable content themes and measurable outcomes as well as monitoring and optimising campaigns using social media management tools
• Stakeholder & Sector Growth, working with our Business Development and Product Innovation teams to identify and target new membership growth, building key audiences in new strategic sectors, and representing Cifas at industry events, webinars, and forums.
• Analytics & Continuous Improvement, analysing campaign performance using CRM and social media analytics, providing insights to refine strategies, reporting on ROI, engagement metrics, and lead quality.
• Brand & Content Alignment, working with the Cifas Comms function to ensure all marketing assets (digital, print, events) align with Cifas’ tone of voice, brand values, and compliance standards.

Requirements

• A degree in marketing / communications or equivalent qualification. 2-3 years relevant experience is ideal.
• Previous experience in a marketing executive role
• Experience of selecting, designing, marketing and managing events and campaigns and creating marketing materials
• The ability to use your own initiative, with excellent organisational and planning skills
• A creative and analytical thinking style, tenacious in the face of obstacles, with excellent problem-solving skills and an ability to work professionally to deadlines
• Excellent verbal and written communication skills
• Excellent interpersonal skills, used to forge strong working relationships across teams
• Excellent skills in Microsoft applications, including Excel, Outlook, and Teams.

Preferred

• Previous knowledge of financial crime, fraud prevention or the Digital Identity markets
• Experience of working in a membership or not-for-profit organisation

Benefits

• Remote working with approximately 2 days a month in the London office, although there will be a requirement to attend conventions, forums and events
• Generous annual leave, plus bank holidays
• Private healthcare
• Excellent pension package through salary sacrifice
• Personal and professional growth
• Employee wellbeing – Wellbeing breaks, wellbeing hub access including exercise programmes, meditation guides, sleep stories and yoga.