Marketing Executive

Responsibilities

• Develop and implement comprehensive marketing campaigns across digital and traditional platforms to boost brand awareness and engagement.
• Manage social media channels by creating compelling content, scheduling posts, analyzing performance metrics, and engaging with followers to foster community growth.
• Utilize SEO techniques to optimize website content for higher search engine rankings, increasing organic traffic.
• Oversee project management tasks related to marketing initiatives, ensuring timely delivery and alignment with strategic objectives.
• Design visually appealing graphics and promotional materials using Adobe Photoshop and other creative tools.
• Manage email marketing campaigns through platforms like Mailchimp or similar tools, tracking open rates and conversions for continuous improvement.
• Conduct analysis using Google Analytics, Microsoft Excel, and other analytics tools to measure campaign effectiveness and inform future strategies.

Requirements

• Proven experience in management, project management, or leadership roles within a marketing environment.
• Strong knowledge of SEO best practices, Google Ads, Google Analytics, and social media management tools.
• Proficiency in Adobe Photoshop, WordPress, Microsoft Office Suite (Word, PowerPoint, Excel), and IT skills relevant to digital marketing.
• Excellent communication skills in English with the ability to craft persuasive copy for diverse audiences.
• Demonstrated ability to analyze data for insights that enhance marketing strategies.
• Experience in B2B marketing environments is highly desirable.
• Exceptional organizational skills with effective time management to handle multiple projects simultaneously.
• Familiarity with email marketing platforms and B2B marketing techniques will be considered advantageous.

Benefits

• Company pension
• Employee discount
• On-site parking