Marketing Director, Haematology, UK and Ireland

Responsibilities

• Develop the overall Haematology strategy and tactical plans to support the UK and Ireland commercialisation of BeOne’s portfolio
• Oversee all marketing strategies and plans in collaboration with BeOne global teams and commercialisation partners to realise maximal value in the UK and Ireland
• Prepare the commercial market for the approval of BeOne’s future products in Haematology
• Partner with Sales, Market Access and Medical Affairs to ensure alignment of BeOne’s UK and Ireland commercialisation strategy.
• Collation and development of market insights that inform commercial strategies, tactics and product forecasts
• Partner with Med Affairs on the execution and development of an integrated scientific and thought leadership strategy.
• Build strong partnerships with external partners and influence commercial strategy for partnered assets.
• Localise and implement the strategy through various programs/channels (events, webinars, congresses, inbound, content syndication, direct mail, digital advertising etc.) including digital
• Guide development of tactics to proactively address identified challenges/hurdles
• Establish strong relationships and future-oriented collaborations with key opinion leaders (KOLs) and key accounts

Requirements

• University undergraduate degree in science or business
• A minimum of 10 years of pharmaceutical industry marketing or related experience
• UK marketplace launch experience required
• Demonstrated success in a small but fast growing, entrepreneurial commercial environment
• Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams.
• Excellent interpersonal, oral and written communication skills, including ability to synthesise data and deliver a clear overview of commercial strategy, opportunity and risks for the Executive Team.
• Significant project management experience
• Track-record of successful customer/HCP/KOL interactions
• Excellent communication and presentation skills, both in person and virtual
• Scientific + solution-oriented mindset and capability to move and execute in a rapidly changing, ambiguous environment

Preferred

• Specific knowledge and experience in the hematology market / knowledge in the field of lymphomas is highly desirable