Marketing Coordinator

Responsibilities

• Content writing — newsletters (we use Publicate), blog posts for both practice websites, social captions, email campaigns. Your words make patients feel something.
• Nurturing prospects by the use of email campaigns, patient stories, follow up and building authority.
• Video creation — capturing short-form content on iPhone (we don't need a film crew), editing in Veed and Canva to a consistent, on-brand finish.
• Social media management — scheduling, posting, community management, and growing engagement across Facebook, Instagram, LinkedIn and TikTok for both practices.
• Website updates using wordpress— uploading blogs and content updates to both practice websites without breaking anything.
• YouTube library indexing — bringing both practices' video libraries into line with our brand guidelines so they're searchable, on-brand and actually used.
• Conversion analytics — tracking digital enquiries above baseline, presenting the maths (not just the activity) every month. We want to see the working out, not just the answer.
• Campaign execution — taking the strategic plan from management and turning it into scheduled, measurable, on-brand activity.
• Your First 90 Days Month 1 Audit & Embed Shadow morning huddles, patient journeys and reception flow at both practices. Complete a baseline audit: digital presence, follower counts, enquiry sources, current conversion, YouTube library state. Get fluent with our stack: Publicate, Veed, Canva, HubSpot, our website CMS. Deliver: first newsletter and four weeks of scheduled social content for both practices. Month 2 Plan & Build Approved 90-day content calendar for both brands. YouTube indexing project scoped and underway. Conversion tracking properly set up (UTMs, call tracking, GA4). First blog published on each practice site. First short-form video filmed, edited and posted. Month 3 Deliver & Measure First measurable lift in digital enquiries vs baseline, presented with the conversion maths. YouTube libraries: at least 80% of existing content indexed to brand guidelines. First quarterly review with the management team: conversion analysis, what's working, next bets. Three new content angles identified for Q2.

Requirements

• Minimum 2 years' marketing experience in a coordinator, executive or similar hands-on role.
• Confident content writer — you can switch between professional/clinical and warm/family tones convincingly.
• Comfortable filming on iPhone and editing in Veed, Canva or similar.
• Hands-on with social media scheduling, community management and engagement growth.
• Numerate. You can build a conversion calculation from raw data and explain the maths in plain English.
• Organised enough to run your own book — calendar, deadlines, deliverables — without daily check-ins.
• Discreet and professional. Some content involves real patients and sensitive treatment journeys.

Preferred

• Healthcare, aesthetic, spa or wellness marketing experience — you'll grasp the compliance landscape (ASA, GDC) faster.
• Automation CRM fluency for marketing automation and reporting.
• AI / prompt engineering skills — we want someone who multiplies their output with the right tools, not someone who fears them.
• GA4, basic SEO, and email marketing experience.