Marketing Content Manager

Responsibilities

• Work collaboratively with internal colleagues and external partners to create effective, engaging content ideas that align with ONS objectives.
• To be a source of creative concepts and ideas that can be progressed into different mediums and materials.
• Write and iterate content in varying formats with the aim of improving engagement and impact with target audiences.
• To be a subject matter expert, ensuring all content:
• adheres to target audience insights, house-style and tone of voice guidance
• is technically correct from a business perspective
• conforms to relevant internal guidelines and legal requirements
• Work with senior manager to deliver regular updates and report KPIs.
• Collaborate with teams across Communications and the wider organisation to deliver the best outcomes possible.
• To write, edit and advise on the development of a range of digital and printed materials, ranging from letters and leaflets to social media posts and campaign propositions.

Requirements

• Strong copy writing and proofreading ability for all forms of digital copy including web, email and social media, with an understanding of digital user experience, SEO and accessibility
• A track record of developing, planning and delivering creative content or communications strategies to achieve tangible impacts, and the capacity to prioritise and work across multiple projects
• Experience of using audience insight to define content for both mainstream and niche audiences, putting our users at the heart of plans and developments
• Experience of working with teams across organisations to ensure communications outcomes are achieved, and integrated
• The ability to operate independently in a fast-paced and changing environment, with proven ability to project manage and achieve objectives
• Outstanding communication skills, both oral and written, with high levels of sensitivity and judgement and the ability to influence outcomes effectively through persuasive argument
• A Marketing or Communications degree, Chartered Institute of Marketing (CIM) or Chartered Institute of Public Relations (CIPR) qualification, or equivalent experience. Or willingness to work towards.

Benefits

• Alongside your salary of £34,587, Office for National Statistics contributes £10,019 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).
• The Office for National Statistics is part of the Civil Service, and as such we share a number of key benefits with other departments, whilst also having our own unique offerings to support our valued colleagues across the organisation.
• Whether you are hearing about us for the first time or already know a bit about our organisation, we hope that our careers site will give you a great insight into the benefits and facilities available to our colleagues, and our fantastic working culture.
• Inclusion & Accessibility
• At the ONS we are always looking to attract the very best people from the widest possible talent pool, and we are proud to be an inclusive, equal opportunities employer. As a Disability Confident Leader we’re committed to ensuring that all candidates are treated fairly throughout the recruitment process.
• As part of our application process, you will be prompted to provide details of any reasonable adjustments to our recruitment process that you need. If you would like to discuss any reasonable adjustments before applying, please contact the recruitment team in the first instance.
• If you would like an accessible version of any of the attachments or recruitment documents below or linked to in this advert, please contact the recruitment team who will be happy to assist.
• Things you need to know
• Artificial intelligence
• Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.