Content Creator

Responsibilities

• Work closely with the marketing team to identify the key events, themes and stories to be captured each month.
• Plan, film and edit video and photo content for all our brands, with social media as the priority.
• Support wider brand strategy with social media campaigns from idea to execution.
• Write copy in line with each brand’s tone of voice and guidelines.
• Grow our presence on Instagram, Facebook and LinkedIn, and develop content for newer channels such as YouTube and our website, building a digital ecosystem that draws in a range of audiences.
• Lead community management across all platforms, building meaningful audience engagement.
• Coordinate content creation across all brands, including organising and briefing external photographers and shoots where required.
• Because we are a small team, there will sometimes be opportunities to get involved in other areas of the business, such as attending trade events around the UK, supporting tastings and activations, and capturing content on location. This may occasionally involve travel and some evening or weekend work.

Requirements

• Experience creating engaging, high-quality video content.
• Working knowledge of video editing software.
• Strong writing skills, with the ability to write engaging social copy.
• Highly personable, with the ability to work effectively across departments.
• Ability to understand and communicate multiple brand identities, maintaining a consistent tone of voice across all digital channels.
• Creative thinking and an interest in what makes content perform well.

Preferred

• Confidence in creating short-form, social-first content using lightweight editing tools.
• Experience using social media scheduling and publishing tools.
• Basic knowledge of website platforms and email marketing tools.
• Passion for the drinks industry, with knowledge of the Scotch whisky or gin market an advantage.