Marketing Content and Design Executive

City of Edinburgh, Edinburgh, UK (On-site)

£26K/yr – £32K/yrEntry LevelFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Content & Social ownership: drive copy across formats, manage social channels, and run video content for an international education audience.

  • Content & Social Ownership: Create blogs, pages, emails, posts, and event materials across formats; manage social channels and video content.
  • Website & SEO Focus: Update WordPress with AEO/SEO UX improvements and analytics-informed tweaks.
  • Campaign & Analytics: Develop email campaigns, track performance, and share insights to guide marketing decisions.

Job Description

Responsibilities
  • Write compelling copy across all formats; blogs, web pages, email newsletters, social posts, event materials, and campaign content
  • Manage Academic Families' social media platforms (Facebook, Instagram, LinkedIn) including content calendar, posting, video content, and engagement
  • Maintain and update our WordPress website with a focus on AEO, SEO, and user experience
  • Create digital and print marketing collateral using Canva and/or Adobe Creative Suite
  • Develop, monitor, and refine email marketing campaigns
  • Support the Boarding Schools Expo in Kenya and other key events
  • Track content performance and share insights with the Marketing Manager
Requirements
  • Experience in a content, digital marketing, or communications role
  • Strong copywriting skills with a portfolio across multiple formats
  • Proficiency in Canva and/or Adobe Creative Suite to a working level that supports content production
  • Experience managing social media platforms professionally
  • Organised, detail-oriented, and able to juggle multiple projects and deadlines
  • Familiarity with WordPress, HubSpot, Google Analytics, or AEO/SEO principles is a bonus
  • Video creation or editing experience is a plus
  • An interest in international education or working in a global context
Preferred
  • Familiarity with WordPress, HubSpot, Google Analytics, or AEO/SEO principles is a bonus
  • Video creation or editing experience is a plus
  • An interest in international education or working in a global context
Academic Families logo

Academic Families

Academic Families is a leading UK based education agency supporting international parents find the best UK boarding school for their child and then supporting them in the UK throughout their child's education. Our extensive knowledge and experience of UK education and our premium service are recognised and accredited by the industry leaders - our agents are British Council Distinction Certificate holders, our guardianship is AEGIS and BSA accredited and our team are Youth Mental Health 1st Aiders. We work very hard to ensure we are knowledgeable and supportive in all situations an international student might find themselves in. Additional to our professional expertise, our team has personal experience living and working abroad, thriving in new cultures and UK boarding school education - so we know first hand what our clients need and want. Safety, happiness and success are our motivators and a service good enough for our own children is our starting point.We place students in UK boarding schools, English language and other short courses.We support our families from their initial interest in UK education until their child's last day.

Founded in 2012
Edinburgh, Scotland, GBR
19 employees (2 in marketing)

Traffic Signals

Monthly Visitors
8.2K
Traffic Source Mix
Search
49.7%
Direct
34.7%
Referral
6.6%
Social
6.8%
Paid
1%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
1