Responsibilities

• Develop and deliver engaging marketing and communications activity across digital and print channels
• Manage and update website content to ensure information is accurate, accessible and engaging
• Create high-quality content for social media, campaigns, press releases and promotional materials
• Support the promotion of services, events, fundraising activities and campaigns
• Help increase awareness and understanding of unpaid carers and the support available through Carers’ Resource
• Manage and grow social media channels, monitoring engagement and performance
• Support internal communications and staff engagement activities
• Produce marketing materials including leaflets, posters, presentations and impact stories
• Gather and share case studies, testimonials and stories demonstrating the charity’s impact
• Monitor marketing performance and provide reports on communications activity and engagement

Requirements

• At least 3 years experience in a marketing/ communications role including creating digital content and campaigns
• Excellent written and verbal communication skills
• Experience managing social media platforms and creating engaging content
• Strong IT and digital skills including website content management systems and Microsoft Office
• Ability to write for a range of audiences and communication channels
• Experience producing marketing materials and promotional content
• Good organisational skills with the ability to manage multiple priorities and meet deadlines
• Creative, proactive and able to work independently
• Strong attention to detail
• Commitment to the values and aims of Carers’ Resource
• Location flexibility (Bradford, Harrogate, Craven)

Preferred

• Experience working in the charity, health or social care sector
• Knowledge of digital marketing tools, analytics and email marketing platforms
• Graphic design or video editing skills
• Experience working with media and public relations
• Understanding of issues affecting unpaid carers and vulnerable communities

Benefits

• Flexible and hybrid working opportunities
• Supportive and friendly working environment
• Training and professional development opportunities
• Generous annual leave entitlement
• Pension scheme
• Opportunity to make a meaningful difference to unpaid carers and local communities