Responsibilities

• Develop communications campaigns and projects, collaborating with colleagues across the Communications team to agree objectives, concepts, messages and activities that resonate with our audiences and grow engagement with our work
• Project manage the delivery of communications plans, creating clear roles and responsibilities, spotting and addressing problems and collaborating to ensure smooth delivery
• Create clear narratives, messages and content themes that profile our work and promote our grants, research and policy priorities across different transport themes
• Use audience insights and testing to refine messaging and creative concepts so that our work is inclusive, representative and audience-led
• Build close relationships with Transport Solutions team colleagues to provide counsel and communications support to help them carry out engagement work
• Identify always-on opportunities to promote work from our transport themes. Work with colleagues to prioritise and coordinate communications outputs week by week, as part of our editorial calendar team
• Work with colleagues and independently to produce compelling, accessible content for different channels as needed, from blogs to videos to events and long-form editorial projects
• Manage relationships with external stakeholders as needed, including managing partnerships with other organisations to agree communications ways of working, objectives, plans, and delivery
• Anticipate and manage communications risks and external factors that could affect messages, plans or audience response, escalating issues and recommending appropriate actions where needed
• Monitor, analyse and report on communications activity, campaign performance, KPIs and use insight to recommend improvements.

Requirements

• Significant experience of communications delivery gained across a mix of disciplines, such as corporate communications, campaigns, marketing, PR, digital or brand.
• Experience of developing and delivering integrated communications campaigns using a range of channels and content to engage and mobilise public and professional audiences. Experience of setting campaign KPIs and monitoring performance.
• Strong project management skills with the ability to manage multiple priorities and deadlines and keep colleagues involved, consulted and informed.
• Ability to build strong relationships, persuade and influence, and work collaboratively across disciplines, including communications, brand, marketing, digital, PR, public affairs and programme teams.
• Experience of working closely with subject matter experts to support them to undertake communications and engagement activities and to identify opportunities for stories and content.
• Excellent writing and editing skills, with the ability to create clear narratives, compelling messages and high-quality content tailored to different audiences and channels.
• Experience of creating content across a range of formats, such as web pages, social media posts, email, long-form editorial, video, infographics, events and stakeholder communications.
• Ability to use audience insight, research, testing or performance data to inform communications planning, messaging and content.
• Confidence using common communications and marketing tools, such as social media platforms, content management systems, analytics software and project management systems.

Preferred

• Educated to degree level in a relevant discipline.
• Experience of working in the public, charity or not-for-profit sectors.
• Experience of leading or supporting online and offline events.

Benefits

• 26 days annual leave, plus the option to buy/ sell up to five days.
• One wellbeing day for extra flexibility.
• Pension scheme - Up to 20%, including a 10% non-contributory contribution and matched contributions up to 5%.
• Life Assurance of four times your salary.
• Private healthcare through BUPA for you and your family, along with a Medicash Health Plan.
• Employee assistance programme: GP appointments, eye tests, flu vaccinations, sick pay and free gym and yoga sessions.
• Enhanced Parental Leave, including Adoption Pay.
• Free parking, EV charge points and a minibus service to/from the town centre and train station.
• Fresh fruit, breakfast snacks, and a Dress for Your Day dress code.
• Learning and development opportunities to help you grow.