Responsibilities

• Develop a clear positioning and message system for technical, operational and executive audiences
• Own the experience after someone signs up: onboarding, activation, education, re-engagement and appropriate routes into a commercial conversation
• Plan, write and operate newsletters for relevant audience segments
• Build a distinctive, reliable social presence and adapt strong ideas intelligently across formats
• Own the blog calendar and personally write, commission or edit technical explainers, points of view, customer stories, product announcements and use-case content
• Interview researchers, engineers, customers and partners and turn their knowledge into accurate, compelling material
• Research search demand and competitive results, identify areas where HASH can earn authority, and create high-quality SEO briefs and content clusters
• Improve website and landing-page copy, calls to action and conversion paths
• Build and maintain marketing automation, segmentation, lead scoring, instrumentation and reporting
• Create useful sales-enablement material and keep it current

Requirements

• Exceptional writing and editing, with a portfolio that makes complicated ideas feel clear, specific and important
• Hands-on ownership of several of lifecycle email, newsletters, technical content, social distribution, SEO, product marketing or marketing operations
• The ability to build automated journeys, segments and measurement yourself rather than waiting for a dedicated operations team
• Strong editorial judgment and a clear understanding of the difference between material that earns attention and content produced to fill a calendar
• Commercial awareness without the instinct to make every communication sound like an advertisement
• The ability to learn unfamiliar technical subjects, identify the real idea and preserve accuracy while improving the explanation
• Thoughtful use of AI and automation for leverage, while retaining responsibility for every published claim
• High agency and the ability to sustain a demanding cadence without sacrificing quality
• Experience with enterprise AI, data infrastructure, developer tools, simulation, analytics or another technical B2B product is useful. So is experience building an early-stage marketing function and communicating to multiple members of an enterprise buying committee. Excellent written and spoken English is essential.