Marketing Communications Executive

Responsibilities

• Plan and deliver integrated marketing campaigns that drive adviser awareness, engagement, leads and registrations.
• Create targeted email campaigns, nurture programmes and automated customer journeys using HubSpot.
• Develop audience segmentation and personalisation to make our communications more relevant and effective.
• Create engaging social media content across LinkedIn, YouTube and X, working with internal experts and external contributors.
• Develop and optimise adviser-facing webpages, landing pages and digital content.
• Support the promotion of webinars, events and other adviser initiatives.
• Use campaign, CRM, website and social data to understand what's working and identify opportunities to improve performance.
• Use A/B testing, behavioural insight and audience data to test ideas and optimise campaigns.
• Produce reporting and performance insight, turning data into clear recommendations for stakeholders.
• Work closely with our Design and Distribution teams to maximise the reach and impact of campaigns.

Requirements

• Experience delivering multi-channel marketing campaigns.
• A good understanding of campaign management, audience segmentation, lead generation and performance measurement.
• Experience using CRM and marketing automation platforms, ideally HubSpot.
• Experience working with social media platforms such as LinkedIn, YouTube and X.
• Strong written and verbal communication skills, with the ability to create clear, engaging content for different audiences.
• An analytical mindset and the ability to turn campaign data into practical recommendations.
• Strong organisation and attention to detail, with the ability to manage multiple priorities and deadlines.
• The confidence to build relationships and work collaboratively with stakeholders across the business.
• An interest in using technology and AI to find smarter and more effective ways of working.

Preferred

• Experience with HTML and content management systems such as Drupal would be useful, but isn't essential.

Benefits

• Competitive starting salary depending on experience
• 25 days holiday, increasing with service + buy/sell scheme + bank holidays
• 6% Pension with matched contributions
• Discretionary bonus scheme
• Share schemes (including free shares and BAYE)
• Health Cash Plan and discounted private healthcare
• Free onsite gym
• Enhanced family leave (subject to qualifying criteria)
• Travel and bike loan schemes
• Employee Assistance Programme