Marketing Campaigns Manager

Responsibilities

• Use the full campaign planning cycle to develop and execute integrated campaigns aligned to AMRC sectoral priorities and technical capabilities that target key stakeholders effectively, and ‘business as usual’ marketing.
• Work closely with the senior leadership across research, commercial and technology teams to plan, deliver and prioritise campaigns.
• Support the design and implementation of a CRM system to enable targeted marketing, lead generation and ROI reporting to enable the wider team to deliver targeted marketing, drive lead generation, and produce accurate ROI reporting.
• Provide campaign discipline, leadership, guidance and support to the wider team, ensuring consistent messaging, brand strength and coordinated activity across channels; embedding a culture of collaboration, creativity, continuous development and innovation.
• Create measurable impact, tracking campaign performance and optimising activity to deliver return on investment.
• Manage campaigns budget for each campaign creatively, following university procedures to ensure best value and most effective activity choice.
• Provide strategic advice and guidance to senior leaders within the AMRC on marketing and related matters.
• Manage external agencies and suppliers, ensuring they deliver high-quality services in line with agreed objectives and budgets.
• Act as a brand guardian, driving appropriate usage and messaging by ensuring accurate and consistent representation within the brand and reputation guidelines, to create a clear, confident, consistent voice with correct use of visual ID
• Deputise for the Marketing and Communications Manager as required.

Requirements

• A good honours degree in marketing / communications or a related subject or equivalent experience.
• Extensive experience and proven track record of planning, running, developing and evaluating multiple successful digital and multi-channel campaigns, and marketing strategies.
• Proven experience of leading on the planning, implementation and monitoring of marketing activity including overseeing decisions relating to brand, creative, budget and channels.
• Strong leadership and management skills, with experience of managing and developing high-performing teams.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders to connect and engage with target audiences and build relationships.
• Excellent analytical skills with the ability to interpret data and generate insights and actions for continuous improvement.
• Experience of scheduling multiple workflows from a myriad stakeholders successfully.
• A commitment to delivering high-quality services and to continuous improvement.
• Ability to confidently and creatively present, communicate and persuade
• Highly organised with excellent project management skills.

Benefits

• A wide range of benefits (opens in a new window)
• find out more about our benefits (opens in a new window) and join us to become part of something special.
• What We Offer
• - A minimum of 41 days annual leave including bank holiday and closure days (pro rata) with the ability to purchase more.
• - Flexible working opportunities, including hybrid working for some roles.
• - Generous pension scheme.
• - A wide range of discounts and rewards on shopping, eating out and travel.
• - A variety of staff networks, providing opportunities for social interaction, peer support and personal development (for example, Race Equality, LGBT+, Women’s and Parent’s networks).
• - Recognition Awards to reward staff who go above and beyond in their role.
• - A commitment to your development access to learning and mentoring schemes; integrated with our Professional Services Shared Skills Framework.