Marketing Campaign Specialist

Birmingham, UK (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel campaign delivery and optimization, turning segmentation, automation, and data insights into measurable performance across email, paid media, social, search, and events.

  • Campaign Execution & Optimization: Lead cross-channel campaign delivery aligned to strategic goals.
  • Audience Targeting & CRM: Build segments and automate personalized communications using HubSpot and MS Dynamics.
  • Data-Driven Improvement: Monitor results, run tests, and translate insights into improved tactics for future planning.

Job Description

Responsibilities

  • Campaign Execution & Optimi s ation: Lead the implementation of integrated campaigns across email, paid ads, social media, search, events and more ensuring alignment to strategic goals and performance outcomes.
  • Audience Targeting: Build well-segmented lists for targeted engagement, driving personalised communication that resonates.
  • CRM & Automation: Use HubSpot and CRM platforms like MS Dynamics 365 to automate campaigns, track engagement and manage leads effectively.
  • Paid Advertising: Support and optimise paid search and social campaigns to maximise reach, conversions and ROI.
  • Content Collaboration: Work with Content teams to develop compelling messages and assets that support campaign objectives .
  • Data & Insight: Monitor campaign performance and apply data-driven insights to improve results and guide future strategy.
  • Budget & Vendor Management: Manage campaign budgets, measure ROI, and coordinate with partners to ensure funds are used effectively.
  • Event Support: Assist with the promotion and seamless integration of events into broader campaign activity.
  • Reporting: Create clear performance reports to share insights and influence future planning.

Requirements

  • Minimum 3 years’ experience in a marketing performance role, ideally in B2B.
  • Demonstrable experience with HubSpot , including automation and analytics.
  • Proven ability to execute multi-channel marketing campaigns with measurable results.
  • Experience in managing paid advertising channels (e.g., Google Ads, LinkedIn).
  • Strong analytical skills with familiarity in A/B testing and optimisation.
  • Ability to collaborate cross-functionally and communicate results effectively.

Preferred

  • Marketing-related degree or relevant qualification (CIM, IDM or equivalent).
  • HubSpot, Google or LinkedIn certified (desirable).

Benefits

  • 33 days holiday (inclusive of bank holidays), with entitlement increasing by one day for each full calendar year employed, up to a maximum of five days.
  • Annual pay reviews.
  • Holiday buy scheme.
  • All-company bonus scheme.
  • Death in service cover.
  • Employee assistance programme.
  • Company pension.
  • Active social calendar.
  • A strong focus on developing our people.
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Intercity

4.5 Glassdoor

At Intercity, we help you Do More with Technology, Cloud & Security, Communications and Managed IT services. However, tech is so much more than a tool - it’s about making amazing things happen. Tech is ensuring a hospital can access vital patient information or a charity being able to communicate in the remotest parts of the world. Running a business is hard enough without technology problems. We’ll help your people Do More by expanding your IT capabilities and providing a safe pair of hands, when and wherever you need us. Whether it’s doing something better, doing something faster, or doing something new, we use tech to deliver benefits to your business by enabling you to Do More.From our unique ‘Do More’ culture to our outstanding reviews, discover what makes our people different.

Founded in 1985
Birmingham, England, GBR
476 employees
93% recommend to a friend
96% CEO approval

Traffic Signals

Monthly Visitors
16.8K
Traffic Source Mix
Search
42.9%
Direct
41.5%
Referral
9.7%
Social
4.3%
Paid
1.3%

Headcount Trend

Current headcount: ~476