Responsibilities

• Plan and run end-to-end marketing campaigns across all three brands (Integral Memory, Integral LED, and Integral), bringing product launches, go-to-market plans, and strategic priorities to life in market.
• Deliver brand- and knowledge-raising campaigns - thought leadership, education, and awareness activity - that build our reputation and reinforce a single, consistent brand backbone, always within our brand guidelines, as part of the team’s shared ownership of brand.
• Build campaign plans with clear objectives, audiences, channels, timelines, and success measures, agreed up front with the Marketing Director.
• Coordinate the people and assets each campaign needs - briefing the production team, working with the Product Marketing Manager on audience and message, and keeping everyone aligned to the plan and the deadline.
• Take campaigns live across the right mix of channels, including email, web, paid, social, e-commerce, and exhibitions, applying channel best practice to each.
• Work to a campaign calendar that supports product launches, seasonal trade activity (such as the LED lighting season and education and sports lighting cycles), and ongoing demand generation.
• Track campaign performance against agreed measures, report clearly on results, and translate the numbers into practical recommendations.
• Review and improve each campaign, using what the data shows to raise the return on the next one, working alongside Marketing Operations on data, tooling, and measurement.
• Ensure campaigns are accurately tracked so results can be attributed and the marketing contribution to the business is visible.
• Build and run campaigns hands-on within our martech stack - setting up automation, workflows, audience segmentation, and tracking so campaigns execute reliably and results are captured at source.

Requirements

• A relevant degree in Marketing, Business, or a related field, or equivalent practical experience.
• At least 4 years’ experience planning and delivering marketing campaigns, ideally for physical-product-focused brands and companies.
• Genuinely enjoy understanding products, customers, and the channels they operate in.
• A strong track record of running campaigns end to end - from plan, through delivery, to reporting and improvement.
• Sound awareness of a wide range of channels for reaching audiences, both online and offline, including email, web, print, paid media and PPC, social, point of sale, out of home, e-commerce, exhibitions, and working with influencers.
• Hands-on competency with martech - CRM and marketing automation platforms such as HubSpot or Salesforce, building workflows, and setting up campaign tracking and reporting.
• A strong level of written competency, able to shape and direct campaign copy and messaging as well as brief others to produce it.
• Experience across both agency and in-house environments is welcome, as is a mix of B2B, B2C, D2C, and third-party or channel-partner marketing.
• Data-driven and creative approach - comfortable setting success measures, reading results, and acting on what they show.
• Strong organisation and project-management skills, able to brief and align multiple contributors, manage several campaigns at once, and keep work on time and on brief.