Marketing and Business Development Assistant

Responsibilities

• Campaign Management & Business Development Support Support the delivery of marketing campaigns and business development initiatives, working alongside the Head of Marketing & Business Development and colleagues across the firm. Responsibilities include: Assist with the development of campaign plans and delivery schedules Coordinate campaign activity across departments Manage timelines, actions and follow-up activity Coordinate campaign stakeholders and contributors Work with fee-earners to develop campaign content Support campaign measurement and reporting Monitor progress against objectives Make recommendations for improvement
• Digital Marketing Manage social media content and scheduling Monitor social media performance Assist with digital marketing campaigns Coordinate email marketing activity Support SEO initiatives Work with freelance digital specialists on website and SEO projects Produce basic performance reports
• Website Management Publish and update website content Upload articles and news stories Maintain staff profiles Ensure content remains accurate and up to date Support website audits and content reviews Assist with future website redevelopment planning
• Events & Client Engagement Coordinate client and referrer events Manage invitations and bookings Coordinate event logistics Support webinars and online events Liaise with venues and suppliers Manage attendee communications Attend events and represent the firm Assist with event reporting and evaluation
• Marketing Operations Support implementation of marketing tools and systems Maintain marketing databases and mailing lists Coordinate reporting and campaign tracking Assist with marketing process improvements Support future CRM and marketing technology developments Manage marketing calendars and project plans Support Marketing Committee reporting
• Communications & Content Draft newsletters and marketing communications Support PR activity Support annual Legal 500 submissions Coordinate content across digital platforms Develop marketing collateral where required Maintain marketing templates and resources

Requirements

• Essential Skills & Experience
• Educated to degree level (or equivalent) in Marketing, Business, Communications or a related subject, or able to demonstrate a genuine interest in pursuing a career in marketing.
• Excellent written and verbal communication skills.
• Strong organisational skills and attention to detail.
• Ability to manage multiple tasks and meet deadlines.
• Confidence using Microsoft 365 applications including Outlook, Word, Excel and PowerPoint.
• Good understanding of social media platforms and digital communications.
• Positive, proactive and professional approach.
• Willingness to learn and develop new skills.
• Interest in marketing technology, digital marketing and the use of AI tools.

Preferred

• Desirable
• Previous marketing experience gained through internships, work placements, part-time employment, volunteering or student projects.
• Experience using social media for organisations, societies or businesses.
• Experience creating content for digital channels.
• Working knowledge of website content management systems.
• Familiarity with email marketing platforms.
• CIM qualification (or willingness to study towards one).
• Awareness of SEO and digital marketing principles.
• Experience using AI tools such as Microsoft Copilot, ChatGPT or similar.

Benefits

• OUR BENEFITS
• Discretionary Bonus – dependent upon business performance.
• Annual leave of 25 days rising to 30 days with length of service (pro-rated) plus BH plus 2 days when the office closes over Christmas
• Option to buy / sell holiday of up to 5 days (or equivalent)
• 5% Contributory Pension
• Death in Service: x 4 annual salary
• 24/7 access to remote GP and physio appointments
• Support for professional training.
• CSR: 1 day per year for volunteering
• Discounted legal fees, subject to length of service