Responsibilities

• Designing and executing sophisticated, multi-channel marketing automation strategies within HubSpot
• Developing advanced lead nurturing, lead scoring and re-engagement frameworks aligned to commercial objectives
• Leveraging data to inform segmentation strategy, campaign architecture and performance optimisation
• Maintaining and elevating data governance standards, ensuring robust segmentation and database integrity
• Managing the reporting and analysis of email and data performance.
• Building scalable automation workflows to support complex stakeholder requirements across multiple business units
• Delivering insightful performance reporting and presenting actionable recommendations to drive continuous improvement
• Ensuring full compliance with GDPR, PECR and relevant global data privacy regulations
• Identifying automation innovation opportunities that enhance efficiency, performance and commercial impact

Requirements

• 2+ years’ hands-on experience building and managing campaigns within HubSpot
• Experience in integrations within HubSpot, preferably Salesforce CRM
• Proven experience in digital marketing, delivering lead nurturing, retention and high-volume lead generation programmes
• Familiarity with working with data lakes and integrations into BI tools.
• Advanced analytical capability with the ability to translate complex data to non-operational stakeholders
• Strong understanding of segmentation strategy, data hygiene and CRM best practice
• Solid working knowledge of GDPR, PECR and broader marketing compliance regulations
• Highly proactive, solutions-focused with strong stakeholder and project management skills
• A test-and-learn mindset with confidence in experimentation and iterative optimisation
• Comfort operating in high-growth, fast-evolving environments
• Curious, ambitious and driven to continuously elevate performance standards

Benefits

• In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. To find out more about the roles and benefits on offer in your region, visit careers.globaldata.com