Responsibilities

• Building multi-step sales funnels inside HubSpot that generate qualified franchise enquiries.
• Creating and improving landing pages using WordPress and Elementor.
• Mapping customer journeys and identifying opportunities to improve conversion.
• Building intelligent marketing automations and nurture sequences based on customer behaviour.
• Using RightMessage to deliver more personalised website experiences.
• Connecting HubSpot, WordPress, Elementor and RightMessage into one seamless marketing ecosystem.
• Using AI tools to improve efficiency, accelerate content creation and support smarter testing.
• Monitoring performance and continually improving how prospects move through the funnel.

Requirements

• Strong hands-on HubSpot experience, including workflows, automation, CRM, reporting, pipeline management and marketing automation.
• Experience building and managing customer journeys and automated marketing funnels.
• Experience using RightMessage or similar website personalisation tools would be highly beneficial.
• Good working knowledge of WordPress and Elementor, with the confidence to create and update landing pages independently.
• Strong understanding of direct response marketing and conversion-focused customer journeys.
• Experience using AI tools within a marketing environment to improve productivity and campaign performance.
• Experience integrating marketing platforms to create seamless customer experiences.
• A proactive approach with the confidence to suggest improvements while remaining hands-on in delivery.

Benefits

• Performance Bonus: Additional rewards linked to business performance.
• Professional Development: Dedicated learning budget to help you continue developing your skills.
• Holiday & Travel: Generous holiday allowance together with genuine travel opportunities.
• Culture: Netflix-inspired "Freedom & Responsibility". We provide context rather than control and focus on outcomes over hours worked.