Marketing Associate

Responsibilities

• Develop and implement marketing campaigns to increase awareness of Calcutta 16 and generate additional restaurant bookings, takeaway orders, delivery orders and customer enquiries.
• Plan and manage the restaurant's social media presence across relevant platforms such as Instagram, Facebook, TikTok and other appropriate digital channels.
• Create and maintain a structured social media and digital content calendar covering menu items, restaurant experiences, special offers, seasonal campaigns, events and promotional activities.
• Produce and coordinate engaging digital content including photographs, short-form videos, promotional graphics, captions, advertisements and other marketing materials.
• Manage and improve the restaurant's online profile, ensuring that business information, menus, photographs, promotions, opening information and customer-facing content remain accurate and consistent across digital platforms.
• Support the management and development of the Calcutta 16 website, including reviewing website content and identifying opportunities to improve customer engagement, online ordering and table reservations.
• Develop local search and search-engine optimisation initiatives to improve the restaurant's visibility when potential customers search online for restaurants, Indian cuisine, takeaways and related services within Shoreham-by-Sea and surrounding areas.
• Manage and optimise the restaurant's Google Business Profile and other relevant online business listings.
• Monitor customer reviews and online feedback across relevant platforms, identify recurring themes and work with restaurant management to improve the restaurant's online reputation and customer engagement.
• Plan, create and monitor paid digital advertising campaigns, including social media and search advertising, within agreed marketing budgets.

Requirements

• A degree or relevant qualification in Marketing, Digital Marketing, Advertising, Business, Communications or a related subject, or equivalent relevant professional experience.
• Practical knowledge of digital marketing principles and the ability to plan and execute marketing campaigns.
• Experience managing business social media accounts and creating content for platforms such as Instagram, Facebook and TikTok.
• Knowledge of digital advertising tools, including social media advertising and/or search advertising.
• Understanding of search engine optimisation, local search marketing and online business listings.
• Ability to use web and social media analytics to monitor campaign performance and interpret marketing data.
• Strong written English and the ability to prepare clear, engaging and accurate customer-facing marketing content.
• Strong communication and interpersonal skills, with the ability to work effectively with restaurant management, operational employees, suppliers and external marketing partners.
• Good organisational and project-management skills, including the ability to manage multiple marketing campaigns and deadlines.
• Creative ability and an understanding of how photography, video, design and written content can be used to market a hospitality business.

Preferred

• Desirable experience: Previous marketing experience within restaurants, hospitality, food and beverage, retail or another consumer-facing business would be advantageous but is not essential.

Benefits

• Benefits: * Additional leave * Company events * Employee discount * UK visa sponsorship