Marketing Assistant

Responsibilities

• Campaign Shoots: developing campaign ideas which align to our customer personas, category requirements, seasonal and social trends and our brand goals to build trust and awareness. Helping to plan the shoots from product selection, venues, shotlists, moodboards. On the day logistics, operational support, working with the team and photographer/videographer, ensuring we get the content we need as per requirements and the day runs smoothly and on schedule.
• USP Video Shoots: similar to campaign shoots we’re also investing in product videos with our product designer featured to really sell the product and put people at the forefront of our buying experience. This role will be heavily involved in the planning, organising, executing and rollout of these shoots and is an opportunity to scale up this area and make it your own.
• Content Creation: outside of campaign shoots we also use an AI image tool to create additional campaign imagery for Omnichannel campaigns which can be used across marketing channels such as socials, email, print, website, affiliates and much more.
• Design Support: additional support during peak times for our Senior Designer in developing campaign assets and product infographics for the team using Canva and making sure this is organised and rolled out to the teams.
• Creative Ideas: content is a key part of our growth whether that’s imagery, videos, blogs, press releases, landing pages...having fresh ideas is essential. Collaborating with the team, joining monthly ideas meetings and helping come up with more creative ideas across all of our channels. Being on top of current trends in interiors, furniture design, social media, what’s in the news, competitor activity.
• Competitor Monitoring: staying in tune with what our competitors are up to across their marketing channels to make sure we’re differentiating ourselves and staying ahead.
• Customer Personas: having an in depth knowledge of our customer personas and understanding how our marketing meets their needs and solves their pain points. Being able to translate that knowledge into content and campaign ideas for the whole team.
• Brand Collaborations: we’re looking to partner with other complimentary brands on upcoming marketing campaigns and need creative ideas of brands we can reach out to. Generating ideas for collab campaigns, picking potential brands, handling outreach and communication, building a rapport with contacts, executing the campaign and rollout with the rest of the marketing team.
• Product Enrichment: supporting our copywriter during peak times to write on brand product copy such as titles, descriptions and USPs. Ensuring our brand tone of voice comes through in every product with the information aligned to the product positioning.
• Product Reviews: ensuring new products launch with a review via sample giveaways, influencer partnerships and any other creative ideas for how we can get quality reviews with a photo quicker.

Requirements

• Creative
• Organised
• Passionate
• Team Player
• Marketing: 1 year (preferred)
• United Kingdom work authorisation (preferred)

Benefits

• Additional leave
• Company pension
• Employee discount
• Sick pay
• Work from home