Marketing Assistant - External Relations - 108086 - Grade 5

Responsibilities

• Support the delivery of a range of marketing activities and campaigns to meet student recruitment targets across all markets.
• Work closely with colleagues across marketing, student recruitment, admissions, Colleges, the wider External Relations division and across the institution, to deliver a comprehensive and unified approach to meeting student recruitment targets.
• This role requires flexibility, with a focus that may shift across different products and audience groups, in response to strategic priorities.
• Research, write and produce engaging copy, marketing collateral and digital content for prospective audiences and across channels, championing the University brand to ensure consistency of messaging, content and visual identity across all channels aligned with Global Top 50 ambitions.
• Coordinate the development of marketing collateral, liaising with internal and external partners as required.
• Use CRM systems to deliver targeted, timely communications that drive enquiries, applications, conversion and retention. Monitoring performance of activities and taking appropriate action to improve outcomes.
• Work with teams to deliver social media activity and plans.
• Coordinate and support student teams who are producing content and delivering peer-to-peer engagement.
• Proactively review, maintain and develop content for the University website.
• Deal with a wide range of complex enquiries and correspondence independently or exercising judgement to redirect them to senior colleagues or other departments in the University.

Requirements

• Educated to A Level or equivalent Level 3 qualification (e.g. NVQ, National Diploma) or relevant work experience demonstrating ability to perform the role.
• GCSE (or equivalent) in English and Mathematics at grade C/4 or above.
• Previous experience in a relevant role; within a large, complex organisation desirable.
• Excellent written and verbal communication skills.
• Strong interpersonal skills with the ability to communicate effectively, including with colleagues at all levels, and deliver exceptional customer service.
• Strong IT proficiency, including Microsoft Office, with the ability to learn new systems quickly.
• Excellent organisational skills with proven ability to plan (including sometimes others’ workloads), prioritise, and manage multiple tasks to meet deadlines.
• High level of professionalism, discretion, and tact when handling and managing sensitive information/issues.
• Ability to work flexibly and effectively both in a team and independently, using initiative and sound judgment.
• Ability to work effectively in a large, complex organisation and to develop a good understanding of how the University and higher education institutions work.

Preferred

• Previous experience in a relevant role; within a large, complex organisation desirable.