Marketing Assistant

Responsibilities

• Supporting the marketing leads to effective marketing campaigns for a range of events including webinars, conferences and large scale events using a mix of channels (web/email/print campaigns, telemarketing, social media, PPC, etc.)
• Support end to end email marketing campaigns including automated journeys and reporting
• Assist the marketing lead on the management and execution of partner relationships with external media publications and industry associations
• Monitor, track and provide analysis of marketing performance and adjust campaign plans accordingly including, but not limited to; web traffic, email marketing analytics, social media
• Assist the marketing manager in the execution of PR campaigns including press coverage reporting and ongoing press relationships
• Maintain the database and clean data lists
• Support on website builds and updating of content to support individual events
• Submit internal requests to other teams including data builds, event registration set up and creation of digital assets
• Support the marketing leads to generate leads and maintaining the lead generation weekly report
• Support the development of marketing materials including emails, banner ads, print ads, digital ads, press releases and social media posts with messaging appropriate to the target audience and working with the marketing leads

Requirements

• At least 6+ months of marketing experience.
• Events experience is a plus.
• Copywriting & Proofreading
• Social Media Management & Scheduling
• Email Marketing & Creation
• Digital Asset Creation and Management
• Event & Webinar Support
• Vendor & Agency Coordination
• Web & Campaign Analytics (Google Analytics, Social Insights)
• Basic SEO & Keyword Research

Benefits

• Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
• We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
• You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.