Marketing Analytics Manager at GMAC | London, UK

Marketing Analytics Manager

London, UK (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

Job Summary

Own the governance and optimisation of the marketing analytics stack, turning data into actionable insights across channels and campaigns to drive performance and budget decisions.

Growth Infrastructure: Establish and enforce data governance, tagging standards, and dashboards for global marketing.
Campaign Performance: Analyse channel data to identify trends and efficiency gains, informing strategy and optimization.
Stakeholder Collaboration: Align KPIs with Brand, Product, and Marketing Ops and translate insights for non-technical audiences.

Job Description

Own the governance and optimisation of the marketing analytics stack, turning data into actionable insights across channels and campaigns to drive performance and budget decisions.

Growth Infrastructure: Establish and enforce data governance, tagging standards, and dashboards for global marketing.
Campaign Performance: Analyse channel data to identify trends and efficiency gains, informing strategy and optimization.
Stakeholder Collaboration: Align KPIs with Brand, Product, and Marketing Ops and translate insights for non-technical audiences.

GMAC

GMAC, a global, non-profit organization, founded by and serving the leading business schools worldwide, is actively committed to advancing the art and science of admissions.GMAC believes that a world where talent matched with aspiration can benefit from the best business school education possible. Our mission is to provide the solutions necessary for schools and candidates to discover and evaluate each other, ensuring that talent never goes undiscovered.

Founded in 1954

Reston, Virginia, USA

370 employees (44 in marketing)

www.gmac.com