Marketing & AI Lead

Responsibilities

• Manage and develop our HubSpot CRM and existing database of approximately 3,000 contacts.
• Create targeted email, nurture and reactivation campaigns.
• Develop sector-specific campaigns and account-based marketing activity.
• Monitor campaign performance, lead quality and conversion.
• Maintain strong data quality and consent practices.
• Develop and manage a commercially focused content strategy across LinkedIn, Instagram and short-form video.
• Turn event footage, photography, case studies and artist stories into engaging content.
• Lead the marketing brief and development of the company website.
• Develop sector-specific website content and improve enquiry and lead-capture journeys.
• Create high-quality sales decks, case studies, one-pagers, proposals and email templates.

Requirements

• Proven experience in a senior marketing or growth-focused role.
• Experience within events, hospitality, live music, entertainment, brand experiences or a related sector.
• Strong B2B marketing and lead-generation experience.
• Experience with CRM systems, ideally HubSpot.
• Strong digital marketing skills across email, LinkedIn, content and websites.
• Excellent written and verbal communication skills.
• Experience creating high-quality sales and marketing materials.
• A commercial mindset and understanding of how marketing contributes to revenue.
• Confidence working with senior stakeholders, clients and external partners.
• Strong organisational and project-management skills.

Benefits

• Casual dress
• Company events
• Company pension
• Free parking
• Sick pay
• Work from home