Director, Marketing Transformation

Responsibilities

• Set practice direction: Shape and drive the strategy, propositions, and growth agenda for Marketing Transformation within EY Studio+, in line with the firm’s ambitions.
• Own commercial performance: Take responsibility for revenue, margin, sales pipeline, and P&L outcomes, leading origination, pricing, resourcing, and profitable delivery across a portfolio of clients.
• Build C-suite relationships: Develop and own trusted, long-term relationships with CMOs, senior marketing leaders, and other C-suite stakeholders, positioning EY as the partner of choice for marketing transformation.
• Lead major engagements: Provide executive oversight and quality assurance across large transformation programmes, ensuring outcomes are delivered to the highest standard and on commercial terms.
• Drive business development: Lead origination and conversion of new opportunities, own key pursuits and proposals, and shape compelling, differentiated propositions that win in the market.
• Champion AI-enabled transformation: Set the vision for the adoption of AI, machine learning, analytics, and automation across our propositions and client work, keeping EY at the forefront of marketing innovation.
• Shape operating models at scale: Guide clients on enterprise marketing operating models, governance, organisational design, and capability build to enable efficiency, agility, and growth.
• Lead and develop talent: Build, lead, and inspire high-performing teams; coach and sponsor Senior Managers and Managers; and drive recruitment, retention, and career development across the practice.
• Build market presence: Establish EY’s reputation and thought leadership in marketing transformation through external profile, publications, events, and eminence, generating demand and brand equity.
• Collaborate across EY: Partner with Technology, Strategy, Tax, and People Consulting leadership to bring the full breadth of the firm to clients and deliver integrated, differentiated solutions.

Requirements

• Extensive senior leadership experience in marketing transformation, marketing strategy, or related consulting fields.
• A demonstrable track record of business development and commercial ownership, including originating and closing large, complex engagements.
• Experience across several of the following: marketing operating-model design, CRM and martech implementation, marketing enablement, marketing analytics, AI-powered marketing tools, change management, digital marketing platforms, and marketing capability development.
• Proven ability to lead and grow a practice or business unit, including people, propositions, and financial performance.

Preferred

• Deep experience embedding AI, machine learning, or advanced analytics into marketing environments and propositions.
• An established external profile and network, with recognised eminence in marketing transformation.
• A background in management consulting or other client-facing professional services at senior leadership level.
• A degree in Marketing, Business, or a related field, and/or industry-recognised accreditation (e.g., CIM) or certifications (e.g., Google Analytics, Adobe).

Benefits

• We offer a competitive remuneration package, rewarding individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs—covering holidays, health and well-being, insurance, savings, and a wide range of discounts and promotions. Plus, we offer:
• Support, coaching, and feedback from some of the most engaging colleagues around.
• Opportunities to develop new skills and progress your career, including hands-on experience with the latest AI technologies.
• The freedom and flexibility to handle your role in a way that’s right for you.