Marketing and Admissions Manager

Responsibilities

• Marketing & Brand Management: Develop and deliver marketing strategies, manage our brand image and oversee digital marketing, social media, promotional materials and local campaigns.
• PR & Communications: Manage public relations, press coverage, internal and external communications, online reputation and positive publicity across the group.
• Marketing Budget & Effectiveness: Manage the marketing budget, monitor expenditure and analyse campaign performance, lead generation and return on investment.
• Awards & Recognition: Identify relevant industry awards, coordinate submissions and promote nominations and achievements to enhance our reputation.
• Sales & Admissions: Oversee enquiries, follow-ups and admissions processes, working with Home Managers to improve conversion rates and occupancy.
• Training & Development: Deliver sales and admissions training to Home Managers and relevant team members, coaching them on enquiry handling, home tours, relationship building and conversion.
• Performance Monitoring: Establish and monitor KPIs, review sales team performance, report on results and implement improvement plans where required.
• Business Development: Build relationships with referral partners, healthcare professionals and local communities to generate new enquiries and growth opportunities.

Requirements

• Experience in marketing, sales, business development or admissions, ideally within the care home sector.
• Strong communication, PR, brand management and relationship-building skills.
• Experience managing budgets, analysing marketing effectiveness and reporting on KPIs.
• A proven ability to develop teams, deliver sales training and improve performance.
• A commercial mindset with a track record of generating enquiries and supporting occupancy growth.
• Excellent organisational skills and the ability to work across multiple locations.

Benefits

• Additional leave
• Company events
• Company pension
• Free parking
• On-site parking