Manager, Strategy & Activation

London, UK (Hybrid)

$57K/yr - $63K/yr (Est.)Manager2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross-channel client campaigns and guidance, turning data into actionable optimization and revenue opportunities for both brand and performance goals.

  • Client leadership: own relationships and feedback loops to keep campaigns aligned with business goals.
  • Channel and measurement: translate results across Display, Video, Social, Search, Audio, and OOH into clear actions.
  • Team and partnerships: mentor analysts and coordinate with agencies and tech partners to uncover new opportunities.

Job Description

Responsibilities

  • Lead day to day contact with clients (calls and/or face-to-face) to ensure campaign planning and management is in-line with client expectations, providing feedback and data driven recommendations on how to achieve the best performance
  • Build strong client relationships, anticipating needs that support their primary focus areas
  • Create cross-channel digital brief responses and media plans which effectively meet client business and campaign goals, providing a clear rationale
  • Collaborate with external media and creative agencies to ensure cohesive planning and optimal campaign execution
  • Manage campaign execution & QA within the buying platforms, proactively troubleshooting issues as they arise
  • Optimise campaign performance (brand and/or acquisition) against forecasts, driving results for continued improvement and providing new ideas and solutions
  • Provide clear and concise insight and analysis of campaign results across the various digital channels and devices (Display, Video, Social, Search, Audio, OOH etc)
  • Build relationships with key media partners and technology vendors (e.g. Google, Meta, Amazon) to deliver best in class service and opportunities for our clients
  • Identify additional revenue opportunities and create accompanying proposals
  • Train and coach Analysts to develop and grow within the team

Requirements

  • 2+ years of hands-on in platform experience, ideally across a minimum of 2 of the following digital channels: Programmatic Display, Video, Paid Search and/or Paid Social
  • Digital planning experience (client, agency or DSP side)
  • A proven passion for digital media/advertising & technology
  • Strong people & communication skills
  • Excellent client service approach and ability to multitask with great attention to detail
  • A technical/analytical mindset
  • Enjoyment when working as part of a team
  • Coaching or line management experience

Marketing Team

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