Responsibilities

• - Develop and deliver integrated B2B and B2G product marketing campaigns across paid, owned, and earned channels. - Partner with Business Development teams to develop value propositions, targeted go-to-market strategies, and account-based marketing programmes that drive regional priorities, account activation, customer engagement, and pipeline growth. - Lead campaign content strategy and oversee the creation of thought leadership, case studies, digital content, and marketing collateral. - Manage and enhance digital and social media channels to maximise engagement and brand visibility. - Improve the online customer experience through innovation and data-driven decision making. - Lead key marketing transformation projects, such as CRM and digital optimisation, website development, brand development, and customer experience improvements across the customer journey. - Support the development of CRM-driven marketing and automated customer journeys. - Work collaboratively across commercial, technical, and leadership teams. - Represent CAAi through presentations, webinars, events, and industry forums. - Contribute ideas and identify trends, insights, and opportunities to strengthen marketing effectiveness and support business growth. - Contribute to the development of the marketing function, with the opportunity to take online management responsibilities.

Requirements

• Essential - Degree-level education in Marketing, Business, Communications, or a related discipline, or equivalent professional experience. - Significant B2B marketing experience, ideally gained within aviation, professional services, consultancy, or a regulated environment. - Proven success delivering integrated, multi-channel marketing campaigns and supporting the launch of new products, services, or propositions. - Experience driving business growth through demand generation, lead nurturing, pipeline development, and commercial marketing activities. - Strong understanding of account-based marketing, product marketing, and go-to-market strategy development. - Experience developing and optimising CRM platforms, marketing automation programmes, and customer journeys. - Excellent written, verbal, and presentation skills, with the ability to communicate complex information clearly and effectively. - Strong stakeholder management skills, with the ability to influence and collaborate effectively across senior leadership, technical, and commercial teams. - Strong analytical and problem-solving skills, with the ability to use data, insight, and market intelligence to inform decision-making. - Highly organised, proactive, and able to manage multiple projects, priorities, and stakeholder requirements simultaneously. - Experience managing digital marketing channels and content programmes, including social media, websites, and thought leadership initiatives. - Experience leading marketing projects or transformation initiatives, such as CRM enhancements, website development, or customer experience improvements. - Strong attention to detail and critical thinking skills. Technical Skills - Strong proficiency in Microsoft 365 applications. - Experience with CRM platforms such as Microsoft Dynamics. - Familiarity with CMS platforms and digital marketing tools. - Experience using content creation platforms such as Canva or Adobe Express. - Awareness of AI and emerging marketing technologies.

Preferred

• Desirable - CIM qualification or working towards one. - Experience within the aviation sector. - Knowledge of SEO/GEO, content optimisation, and digital accessibility standards (WCAG 2.1). - Experience working across international and multicultural environments. - Experience building business cases to support marketing, digital, and customer experience initiatives. - Additional language skills.