Responsibilities

• Develops content toolkits and assets for partners and stakeholders and ensures consistency of messaging across partner communications.
• Manages distribution of toolkits and asset packs; gathers feedback and insight to inform future packs.
• Works closely with business sector leads and stakeholders to understand sector and audience priorities, opportunities and challenges, translating these into audience-focused marketing, communications and engagement plans.
• Supports the senior manager to draft press releases, identify potential stories for media, responds to enquiries and supports proactive PR.
• Develops content – including copywriting – for a variety of channels and formats, which may include: press releases, briefing notes, blogs, guides, how-tos, myth busters and interviews.
• Adheres to guidelines and policy for use of agencies and third parties in marketing campaign and communication activity.
• Provides clear briefs and manages the quality of outputs.
• Manages day-to-day relationship with media monitoring agency.
• Works collaboratively across the Erasmus+ marketing function, contributing to shared objectives and supporting delivery across campaigns, events and priority marketing activity as required to meet programme and organisational needs.
• Works and builds relationships with the British Council Corporate Communications team

Requirements

• Experience applying audience insight to marketing or communications activity
• Experience of PR
• Experience of delivering audience-focused marketing, communications or engagement activity
• Experience working with stakeholders and partners
• Experienced in the design and delivery of marketing plans to support programmes/products
• Experience of engaging audiences across a variety of channels and platforms
• Degree in marketing, communications or a relevant discipline, or demonstrable equivalent professional experience.

Preferred

• Experience in the cultural, youth, sport, training, education or charitable sectors
• Experience in a global or international organisation
• Experience in content commissioning
• Experience planning and delivering events or outreach activity (online and offline)
• Experience of conceiving and implementing multi-channel digital marketing campaigns, including paid activity
• Experience of effective campaign evaluation
• Experience of media monitoring
• Experience of organic social media
• Experience working with creative agencies or designers
• Post graduate or Masters level marketing or business qualification