Responsibilities

• Own paid social campaign strategy and execution across Meta (Facebook/Instagram) and TikTok, managing full campaign lifecycles from initial brief through optimization, budget pacing, and performance reporting.
• Lead a rigorous creative testing program — developing hypotheses, briefing assets to in-house designers, launching structured A/B and multivariate tests, and synthesizing learnings to inform future creative iterations.
• Partner with in-house designers and creative teams to develop high-performing ad creative tailored to each platform's best practices, audience behaviors, and evolving ad formats.
• Analyze campaign performance on a regular cadence, translating data into clear, actionable optimizations and confident recommendations for budget allocation across channels.
• Manage day-to-day paid social budgets with a performance-first mindset, maintaining pacing and efficiency against key metrics including CPA, ROAS, CTR, and CVR.
• Collaborate cross-functionally with Analytics, Brand, and Growth teams to ensure paid social strategy is aligned with broader diner acquisition and retention goals.
• Monitor platform updates, algorithm changes, and emerging ad formats across Meta and TikTok to continuously bring fresh, informed thinking to the channel.

Requirements

• 4+ years of hands-on digital ads experience with deep, proven expertise in Meta Ads Manager, Google Ads and TikTok Ads Manager.
• Demonstrated track record of owning creative testing frameworks and driving measurable performance improvements through structured experimentation.
• Fluency in performance marketing metrics (CPA, ROAS, CTR, CVR) with the ability to use data to make fast, confident optimization decisions.
• Experience independently managing significant paid social budgets with a rigorous approach to efficiency, pacing, and forecasting.
• Strong written and verbal communication skills — able to clearly articulate performance narratives and creative hypotheses to cross-functional partners and leadership.

Preferred

• Experience in working with Meta product catalog feeds.
• Experience in consumer or diner marketing, e-commerce, or a two-sided marketplace environment.
• Familiarity with incrementality measurement methodologies (e.g., geo-based lift tests, holdout studies) and third-party measurement tools.
• Comfortable operating in a fast-paced, lean team environment where you own your roadmap and manage your own priorities.

Benefits

• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being: Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• Paid parental leave
• 5 weeks paid vacation
• Time off for your birthday
• Paid volunteer time
• Focus on your career growth: Development Dollars Leadership development Access to thousands of on-demand e-learnings
• Travel Discounts