Responsibilities

• Own the relationship with external agency partners, setting objectives, reviewing performance, and holding partners accountable for results.
• Manage and optimise all paid media campaigns across platforms including Google Ads, Meta (Facebook/Instagram), TikTok, and other relevant channels, whether delivered in-house or via agency partners.
• Develop and execute the SEO strategy, driving organic visibility and traffic growth across the Unilife website.
• Lead CRM and email marketing, building automated journeys, nurture sequences, and targeted campaigns to convert leads into bookings.
• Own marketing analytics and reporting end to end – extracting data from multiple sources, building dashboards, and presenting clear, insight-led reports to the Head of Marketing & Technology and wider leadership team.
• Use data to identify opportunities, diagnose underperformance, and make evidence-based recommendations that drive commercial outcomes.
• Manage and optimise the marketing technology stack, including CRM, analytics, and campaign tools, ensuring data integrity and system integration.
• Plan, execute, and optimise digital campaigns end to end, from audience targeting and creative briefing through to A/B testing and performance analysis.
• Work closely with the Content Marketing Lead to ensure creative assets are optimised for digital performance across paid and organic channels.
• Collaborate with the Technology Lead to ensure marketing platforms, tracking, and data systems are properly integrated and functioning at scale.

Requirements

• Proven experience in digital marketing, performance marketing, or a similar data-led marketing role, ideally within a B2C or student-facing environment.
• Strong hands-on experience with paid media platforms (Google Ads, Meta Business Suite, TikTok Ads) with a track record of delivering measurable results – whether managed directly or through agency partners.
• Experience managing external agencies and partners, including setting KPIs, reviewing performance, and driving accountability.
• Confident extracting, analysing, and presenting marketing data using tools such as Excel, Looker (Data Studio), Power BI, or other BI and analytics platforms – with the ability to turn numbers into clear, actionable recommendations for stakeholders.
• Solid understanding of SEO principles and experience driving organic growth through technical and on-page optimisation.
• Experience with CRM and email marketing platforms (e.g. HubSpot, Mailchimp, Salesforce, or similar), including building automated journeys and segmentation.
• Experience managing digital marketing budgets and optimising spend for maximum ROI.
• Strong understanding of conversion rate optimisation (CRO) and A/B testing.
• Excellent communication and presentation skills, with the ability to present performance data and strategic recommendations clearly to senior stakeholders.
• Proactive, analytical, and commercially minded – comfortable in a fast-paced, results-driven environment.

Benefits

• 28 days annual leave (plus bank holidays).
• Opportunities for professional development and training.
• Pension scheme.
• Annual performance-based bonus.
• Regular team socials and events to celebrate our wins together.
• Mileage allowance for travel away from place of work.
• Health plan with Simplyhealth, including GP access and support for everyday healthcare costs.