Luxury Brand Marketing Manager

Responsibilities

• Shaping and delivering marketing plans that bring together manufacturer strategy, JCT600 business objectives and individual retailer priorities.
• Developing exceptional customer experiences, generating ideas and concepts for exclusive events, experiential campaigns and partnerships that engage high-net-worth and ultra-high-net-worth audiences.
• Identifying new opportunities and collaborations that strengthen brand positioning, build relationships and deliver commercial value.
• Leading and developing your team, setting clear objectives, providing coaching and feedback, and supporting performance through regular one-to-ones and annual reviews.
• Overseeing digital campaigns and customer communications, including social media, website content and targeted email marketing, ensuring activity reflects manufacturer guidelines and JCT600 standards.
• Building customer loyalty, developing communications and experiences that nurture existing relationships and encourage repeat business.
• Managing marketing budgets and measuring performance, using campaign and event data to evaluate return on investment and improve future activity.
• Overseeing manufacturer requirements and approvals, ensuring marketing plans, submissions and supporting evidence are accurate and delivered on time.

Requirements

• Proven experience developing and delivering brand marketing strategies, campaigns and initiatives that support commercial objectives.
• People management experience, with the ability to set direction, build accountability and support colleagues’ development.
• Strong experiential and event marketing experience, ideally gained within luxury, premium automotive, hospitality or another high-end consumer environment.
• Commercial awareness, with a clear understanding of how marketing generates leads, supports sales and strengthens customer retention.
• Excellent communication and influencing skills, with the ability to build relationships, negotiate with partners and engage stakeholders at all levels.
• Strong organisation and project management skills, balancing competing priorities across four manufacturers and delivering to tight deadlines.
• Experience managing budgets, analysing performance data and presenting clear recommendations.
• Confidence using Microsoft Office, particularly Excel and PowerPoint, alongside marketing, reporting and CRM platforms.

Preferred

• Experience within luxury automotive would be an advantage.
• An established network of luxury partners and suppliers.

Benefits

• £45,000 - £50,000 DOE
• Annual leave: 34 days including bank holidays, increasing to 36 days (5 years) and 38 days (10 years)
• Family support: Enhanced paid maternity and paternity leave
• Wellbeing & protection: Life assurance, pension, enhanced sickness cover
• Training & development: From foundation to advanced levels through brand partner training and our best-in-class leadership development
• Colleague car purchase scheme & servicing discounts
• Cycle-to-work and discounted gym schemes
• Referral scheme up to £1,000