Own the early-stage pipeline by identifying and qualifying new prospects, nurturing them, and handing off to sales while collaborating with marketing to refine criteria and improve conversion.

• Lead Generation: Identify and qualify new prospects using online research, databases, social platforms, and targeted outreach.
• Nurturing & Handoff: Maintain contact and coordinate with sales/marketing to refine criteria and ensure smooth lead transfer.
• Analytics & Optimization: Track CRM activity and lead performance, sharing insights to boost conversion rates and pipeline quality.