Lead Digital Marketing Consultant

Responsibilities

• You will play a key strategic role in developing and delivering digital channel roadmaps that support sustainable business growth.
• You will lead the personalisation roadmap, working with Analytics, Communications and Digital Distribution colleagues to enhance customer experiences.
• You will drive the GEO strategy, collaborating across teams to strengthen visibility across AI-driven search and discovery platforms.
• You will lead strategic SEO initiatives, identifying opportunities to improve organic performance and adapting to changing consumer behaviours.
• You will identify, assess and activate emerging channels, technologies and digital opportunities through effective test-and-learn approaches.
• You will champion the adoption of AI-enabled marketing tools, automation and approved internal agents to improve efficiency and performance.
• You will use customer, behavioural and commercial data to prioritise activity, measure outcomes and support investment decisions.
• You will support digital budget planning, forecasting and performance management activities.
• You will build strong relationships with stakeholders, agency partners and technology providers, providing strategic recommendations and updates.
• You will stay informed on industry trends, platform developments and emerging AI innovations to identify new opportunities.

Requirements

• Experience in digital marketing and channel strategy within an in-house or agency environment.
• Proven ability to develop and deliver strategic roadmaps and growth initiatives across multiple stakeholders.
• Strong understanding of digital channels including personalisation, SEO, GEO, content marketing, paid media and emerging platforms.
• Experience using customer, commercial and behavioural data to identify opportunities and measure performance.
• Experience working collaboratively with Analytics, Communications, marketing teams, agencies and senior stakeholders.
• Practical understanding of AI-enabled marketing, automation tools and agent-based technologies within appropriate governance frameworks.
• Experience using analytics and reporting platforms such as Google Analytics 4, Power BI, Adobe Analytics or similar tools.
• Strong understanding of the insurance market, relevant regulations and compliance requirements.
• Excellent commercial awareness and the ability to build evidence-based recommendations.
• Strong written and verbal communication skills with the confidence to influence senior stakeholders.

Preferred

• Experience developing and delivering personalisation strategies through Customer Engagement Platforms.
• Experience in SEO, GEO or content visibility strategies, including optimisation for AI-led discovery experiences.
• Experience creating business cases, test-and-learn frameworks and activation plans for emerging digital channels.
• Hands-on experience using AI tools, agents and workflow automation to improve marketing efficiency.
• Knowledge of paid media platforms including Meta, SA360, Programmatic and AI-powered advertising solutions.
• Experience evaluating new technologies and translating innovation into commercial opportunities.
• Responsible Artificial Intelligence usage and awareness of AI governance principles.

Benefits

• Flexible buy/sell holiday options
• Hybrid working
• Annual performance related bonus
• Contributory pension scheme
• Development days
• A discount up to 50% on a range of insurance products including car, home and pet
• Retail discounts
• Volunteering days