Journal Marketing Manager

Responsibilities

• Develop and implement brand awareness and lead generation strategies to establish, maintain, or improve the position of the journal portfolio.
• Develop effective product positioning, messaging, and market entry strategies and deliver effective campaign and program briefings.
• Collaborate with colleagues across the marketing organization to deliver marketing programs that deliver on journal, subject and society goals.
• Communicate effectively with the editorial product teams about marketing results and best practices.
• Maintain and improve internal and external customer relationships.
• Review market intelligence, market research and competitor behavior to better understand customer needs and identify areas where Wiley can deliver article growth and market share gains.

Requirements

• Bachelor's degree or equivalent experience in marketing, communications, business or a related field.
• 5+ years of marketing experience, with a proven track record of achieving results and delivering on priorities.
• Strong data analysis and insight interpretation skills, with the ability to translate insights into effective marketing strategies.
• Strong customer focus, and proven experience managing complex stakeholder relationships.
• Ability to operate effectively in a matrix organization and influence without direct authority.
• Excellent written and verbal communication skills.

Preferred

• Professional marketing or product marketing qualification.
• Experience working within academic publishing, scholarly communication, or a related scientific/technical field.
• Experience working with cross-functional or cross location teams.

Benefits

• We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
• We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package.