Internal Campaigns and Brand Manager

Responsibilities

• Help deliver high-quality internal campaigns and strengthen how we communicate with our workforce.
• Help colleagues understand where the organisation is heading, why it matters and the role they play in delivering for the public.
• Support engagement, productivity and culture, ensuring colleagues feel informed, supported and proud of the organisation they serve.
• Embed brand standards and ensure the Met’s identity is used consistently and credibly across the organisation to build trust, recognition and reputation.
• Commission and manage agencies, suppliers and creative partners to deliver high-quality outputs.
• Collaborate with HR, Finance, Strategy, Transformation and operational colleagues, as well as teams across Communication and Engagement functions, to maximise the impact of every communication.
• Communicate difficult and sensitive issues clearly and confidently with a wide range of stakeholders and external suppliers.
• Plan and coordinate communications activity to ensure audiences receive clear, timely and consistent information.
• Manage multiple campaigns and workstreams simultaneously while maintaining quality and attention to detail.

Requirements

• Strong experience in internal campaigns and brand, with a good understanding of how communication can drive engagement and behaviour change.
• Proven ability to deliver innovative, insight-led behaviour change campaigns to internal audiences within large, complex organisations.
• Ability to use data and audience insight to identify target audiences, apply best practice and improve campaign effectiveness.
• Strong stakeholder management skills, with the ability to build effective relationships and provide professional communications advice that supports business outcomes.
• Sound judgement and credibility when managing complex, sensitive and high-profile communication issues.
• Ability to identify emerging issues, risks and opportunities and adapt communication activity accordingly.
• Demonstrable experience in communications planning and campaign development, including translating business challenges into effective communication plans using approaches such as OASIS.
• Strong project management skills, with the ability to manage competing priorities and deliver high-quality work to tight deadlines.
• Excellent writing, storytelling and channel management skills, with the ability to deliver communications through a range of channels and formats.
• Ability to plan and coordinate communications activity to ensure audiences receive clear, timely and consistent information.