Interim Performance Marketing Manager - 3 month contract

London, UK (Hybrid)

£55K/yr – £60K/yrIntern/New GradContract

Posted 2 weeks ago

Job Summary

Own and optimize performance marketing across markets, leading agencies and partners, aligning paid search to customer needs and driving CAC, ROAS, and customer value.

  • Oversee agencies and multi-channel acquisition
  • Own reporting on CAC, ROAS, and value

Job Description

Responsibilities

  • Manage our performance marketing agency and other acquisition partners, challenging recommendations where needed.
  • Oversee day-to-day performance and optimisation of paid acquisition across the UK and Germany.
  • Lead the restructure of paid search around parent needs and intent (sizing, outgrown bikes, exchange) rather than subscription terms.
  • Recommend how acquisition budget is allocated across markets, channels and campaigns.
  • Own reporting on CAC, conversion, ROAS, payback and customer value, working with Finance and Data.
  • Set up a simple test-and-learn roadmap across channels, audiences, propositions, creative and landing pages.
  • Focus on acquiring high-quality, sustainable customers, not just volume.

Requirements

  • You'll be an experienced performance marketer who combines channel knowledge with strong commercial and analytical judgement.
  • Experience in performance marketing or growth within a consumer business or agency.
  • Experience managing agencies and a multi-channel market.
  • Strong analytical and commercial judgement, able to turn data into clear actions.
  • Able to land quickly and work well with Marketing, Data, Finance and Commercial colleagues.
  • Available immediately!

Preferred

  • German market experience is a plus.
Bike Club logo

Bike Club

4.1 Glassdoor

At Bike Club, we believe in inspiring the next generation to fall in love with cycling. Kids deserve the opportunity to learn the life changing skill of riding a bike, and they deserve to do that on bikes that are the right size for them. Our model We are a bike subscription service that offers high quality kid’s and adult’s bikes for a monthly fee. This means that, once a child has grown out of their bike (which happens rather frequently throughout their childhood!) the bike can be exchanged for a bigger one. Pre-loved bikes that are exchanged come back to our expert mechanics who refurbish them to industry leading standards before they return to our fleet ready to be ridden and loved by a new family. This model reduces the demand for the manufacture of new bikes as well as reducing the amount of kids bikes that end up in landfill. It also allows parents to spread the cost of having bikes for their children. Our model and the environment Our model supports a circular economy and offers a more sustainable and environmentally friendly solution to consumers. As of January 2023, we are a Certified B-Corporation meaning we are part of a movement that is using business as a force for good. Our Story Bike Club was founded by a young, bike-loving couple living in London, who thought there must be a better way to pay for consumer goods, such as kids bikes, that didn’t involve ownership or traditional retail finance. They founded Bike Club in 2016 when they began renting out bikes to family and friends while experimenting to find the optimal business model. They settled on a hire-exchange solution and received a full consumer credit licence from the FCA. They were overwhelmed with the number of orders they received once they launched. With already over 40,000 members, Bike Club has since become one of the world's largest bike rental networks, connecting sustainability-minded consumers.

Founded in 2016
Fulham Palace Road, Sands End, Putney Bridge, Parsons Green, Fulham Broadway, Fulham, England, GBR
185 employees (8 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

£55K/yr – £60K/yr

Taken straight from the job posting.

Performance Marketing median pay in the United Kingdom

£50K/yr

Most pay falls between £39K and £59K. Based on 97 salaries.

See all Bike Club salaries

Marketing Team

Marketing Team Size
8 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$39.2M
Last Raise
$20.7M
Series B

Funding History

  • May 2022
    Series B • $20.7M
  • Jul 2021
    Debt Financing • $10.4M
  • Sep 2020
    Series Unknown • $7.3M

Traffic Signals

Monthly Visitors
197.6K
Traffic Source Mix
Search
50.5%
Direct
20.2%
Referral
1.4%
Social
5.6%
Paid
4.2%

Headcount Trend

Current headcount: ~185