Responsibilities

• Design and deliver brand tracking studies, campaign evaluation research, and brand health monitoring programs
• Manage fieldwork, data analysis, and reporting for both continuous and bespoke brand research projects
• Translate tracking data into compelling narratives that help clients optimize communications and refine strategy
• Identify emerging trends within tracking data and recommend actionable next steps
• Own direct client communication and develop long-term relationships with key contacts
• Brief clients on research findings; present insights with confidence, clarity, and perspective
• Work with the Insight Director on proposal development and pitch support
• Manage client expectations, budgets, and timelines; ensure projects deliver commercial value
• Write questionnaires, discussion guides, and detailed research proposals aligned to client briefs
• Manage end-to-end quantitative research workflows (sampling, fieldwork, data processing, analysis)

Requirements

• Quantitative research experience ideally from a media agency, market research firm, or client-side research role
• Hands-on experience managing and running continuous market research tracking studies, ensuring accurate project management and reporting.
• Proven track record managing clients and delivering to commercial targets
• Exceptional time and project management skills, with the ability to prioritize competing tasks and seamlessly oversee research projects from inception to completion
• Strong brand and communications knowledge or demonstrable interest (e.g., you follow advertising, know what campaigns excite you, understand brand positioning)
• Proficiency in statistical analysis and data visualization software
• Excellent proposal writing and questionnaire design skills
• Ability to work autonomously while knowing when to escalate; confident in your own decision-making
• Curiosity and analytical rigor—you dig into the why behind metrics, not just reporting shifts
• Strong storytelling ability; you can find the narrative in complex data

Preferred

• Hands-on qualitative research experience (designing, moderating, analyzing)
• Background in brand planning, strategic communications, or advertising